Once in a while, trust the experts

When shopping at the cheese store, if the cheesemaker holds up a hunk of cheese and asks "Did you pick this up? It is excellent, a real steal.", you buy the cheese even if it is not at all what you had come in for.

Holy moly, he was not kidding. The cheese is a Gruyere from Switzerland coated with herbs along the rind. It is absolutely amazing.

Always listen to Bruno the cheesemaker.